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    <title>Inside Online Advertising</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/" />
    <link rel="self" type="application/atom+xml" href="http://onlineads.diggersrealm.com/atom.xml" />
   <id>tag:onlineads.diggersrealm.com,2008://1</id>
    <link rel="service.post" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1" title="Inside Online Advertising" />
    <updated>2006-12-22T08:32:48Z</updated>
    <subtitle>Experiments in online advertising comparing the different forms of advertising and their results.</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.2</generator>
 
<entry>
    <title>Amazon Goes From Quarterly To Monthly Payment</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/advertising/amazon_goes_from_quarterly_to_monthly_payment.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=106" title="Amazon Goes From Quarterly To Monthly Payment" />
    <id>tag:onlineads.diggersrealm.com,2006://1.106</id>
    
    <published>2006-12-22T06:20:24Z</published>
    <updated>2006-12-22T08:32:48Z</updated>
    
    <summary>Amazon has announced that starting in 2007 it will be changing its payout from a quarterly payout schedule to a monthly payout schedule. This is a huge change for Amazon after sticking to the quarterly payout schedule for so long...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Advertising" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        Amazon has announced that starting in 2007 it will be changing its payout from a quarterly payout schedule to a monthly payout schedule. This is a huge change for Amazon after sticking to the quarterly payout schedule for so long...
    </content>
</entry>
<entry>
    <title>Your Traffic Source Determines Your Revenue With PPC</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/advertising/your_traffic_source_determines_your_revenue_with_ppc.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=105" title="Your Traffic Source Determines Your Revenue With PPC" />
    <id>tag:onlineads.diggersrealm.com,2006://1.105</id>
    
    <published>2006-12-02T09:38:36Z</published>
    <updated>2006-12-02T11:49:23Z</updated>
    
    <summary>Which source of traffic generates the most income when it comes to Pay Per Click (PPC) advertising? Is it MSN, Yahoo!, Google search traffic or some other source? I did an entry on this last year and the finding was...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Advertising" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        Which source of traffic generates the most income when it comes to Pay Per Click (PPC) advertising? Is it MSN, Yahoo!, Google search traffic or some other source? I did an entry on this last year and the finding was...
    </content>
</entry>
<entry>
    <title>Improving Sales Conversions On Your Website</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/advertising/improving_sales_conversions_on_your_website.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=104" title="Improving Sales Conversions On Your Website" />
    <id>tag:onlineads.diggersrealm.com,2006://1.104</id>
    
    <published>2006-11-15T00:28:43Z</published>
    <updated>2006-11-15T02:36:41Z</updated>
    
    <summary>How can you improve the number of sales of visitors to your website? Improving conversion can be the number one key between having mediocre results and really turning your online business into something that works. But how can you increase...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Advertising" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        How can you improve the number of sales of visitors to your website? Improving conversion can be the number one key between having mediocre results and really turning your online business into something that works. But how can you increase...
    </content>
</entry>
<entry>
    <title>Huge Revenue Day Yesterday</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/google_adsense/huge_revenue_day_yesterday.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=103" title="Huge Revenue Day Yesterday" />
    <id>tag:onlineads.diggersrealm.com,2006://1.103</id>
    
    <published>2006-11-02T11:18:39Z</published>
    <updated>2006-11-02T13:35:10Z</updated>
    
    <summary>I had a huge revenue day yesterday. It would have been a record, but fell a little short because of one day in September when I got flooded with about 10 times the traffic. Yesterday was normal traffic levels and...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Google AdSense" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        I had a huge revenue day yesterday. It would have been a record, but fell a little short because of one day in September when I got flooded with about 10 times the traffic. Yesterday was normal traffic levels and...
    </content>
</entry>
<entry>
    <title>YPN Still Returning Horrible Results</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/yahoo_publishers_network/ypn_still_returning_horrible_results.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=102" title="YPN Still Returning Horrible Results" />
    <id>tag:onlineads.diggersrealm.com,2006://1.102</id>
    
    <published>2006-10-02T15:53:06Z</published>
    <updated>2006-10-02T18:07:53Z</updated>
    
    <summary>Ya know, I switched some of my sites over to YPN a few days ago to give them another try after months and months figuring that Yahoo would have had time to correct a lot of the drawbacks they have...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Yahoo! Publishers Network" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        Ya know, I switched some of my sites over to YPN a few days ago to give them another try after months and months figuring that Yahoo would have had time to correct a lot of the drawbacks they have...
    </content>
</entry>
<entry>
    <title>The Ad Color Experiment - Day 3 Results</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_day_3_results.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=101" title="The Ad Color Experiment - Day 3 Results" />
    <id>tag:onlineads.diggersrealm.com,2006://1.101</id>
    
    <published>2006-10-01T05:10:39Z</published>
    <updated>2006-10-01T06:50:14Z</updated>
    
    <summary>Day three of the ad color experiment has ended and it seems to be proving the general AdSense thoughts. In general it is believed that making the link color in the ad the same color as the links in your...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Analysis Of Changes" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        Day three of the ad color experiment has ended and it seems to be proving the general AdSense thoughts. In general it is believed that making the link color in the ad the same color as the links in your...
    </content>
</entry>
<entry>
    <title>The Ad Color Experiment - Day 2 Results</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_day_2_results.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=100" title="The Ad Color Experiment - Day 2 Results" />
    <id>tag:onlineads.diggersrealm.com,2006://1.100</id>
    
    <published>2006-09-29T11:24:42Z</published>
    <updated>2006-10-01T06:56:19Z</updated>
    
    <summary>Day two of the ad color experiment has ended and there&apos;s enough data to once again cut the choices in half. After day 1 I had cut the ads down to 8 best performers: Below are the top 4 performers...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Analysis Of Changes" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        Day two of the ad color experiment has ended and there&apos;s enough data to once again cut the choices in half. After day 1 I had cut the ads down to 8 best performers: Below are the top 4 performers...
    </content>
</entry>
<entry>
    <title>The Ad Color Experiment - Day 1 Results</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_day_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=99" title="The Ad Color Experiment - Day 1 Results" />
    <id>tag:onlineads.diggersrealm.com,2006://1.99</id>
    
    <published>2006-09-28T11:50:42Z</published>
    <updated>2006-09-29T14:09:29Z</updated>
    
    <summary>So after the first 24 hours of my experiment on ad colors I have some preliminary results. Here are the results so far from best to worst: Background: grey Border: Purple Border: red Title Link: bright blue Background: Light Purple...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Analysis Of Changes" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        So after the first 24 hours of my experiment on ad colors I have some preliminary results. Here are the results so far from best to worst: Background: grey Border: Purple Border: red Title Link: bright blue Background: Light Purple...
    </content>
</entry>
<entry>
    <title>The Ad Color Experiment And Its Effect On Clicks</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_and_its_effect_on_clicks.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=98" title="The Ad Color Experiment And Its Effect On Clicks" />
    <id>tag:onlineads.diggersrealm.com,2006://1.98</id>
    
    <published>2006-09-27T11:30:22Z</published>
    <updated>2006-09-29T14:09:01Z</updated>
    
    <summary>The first three rules in advertising are test, test , test, so I&apos;ve decided to do that with my left navbar ads over at Diggers Realm. Rather than waiting weeks or months for results I want the answers now, as...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Analysis Of Changes" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        The first three rules in advertising are test, test , test, so I&apos;ve decided to do that with my left navbar ads over at Diggers Realm. Rather than waiting weeks or months for results I want the answers now, as...
    </content>
</entry>
<entry>
    <title>Diversify Your Online Advertising Or Suffer - Getting Banned By Google</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/advertising/diversify_your_online_advertising_or_suffer_getting_banned_by_google.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=97" title="Diversify Your Online Advertising Or Suffer - Getting Banned By Google" />
    <id>tag:onlineads.diggersrealm.com,2006://1.97</id>
    
    <published>2006-09-27T04:35:11Z</published>
    <updated>2006-09-27T06:56:16Z</updated>
    
    <summary>I have had very good success with Google AdSense throughout the years. During that time I have relied on them as my main source of revenue from my websites, but recently I have been reading horror stories of people being...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Advertising" />
            <category term="Google AdSense" />
            <category term="Yahoo! Publishers Network" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        I have had very good success with Google AdSense throughout the years. During that time I have relied on them as my main source of revenue from my websites, but recently I have been reading horror stories of people being...
    </content>
</entry>
<entry>
    <title>How Much Can I Make From AdSense From A Political Website?</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/google_adsense/how_much_can_i_make_from_adsense_from_a_political_website.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=96" title="How Much Can I Make From AdSense From A Political Website?" />
    <id>tag:onlineads.diggersrealm.com,2006://1.96</id>
    
    <published>2006-09-23T11:46:28Z</published>
    <updated>2006-09-23T06:57:51Z</updated>
    
    <summary>Political websites, can they make you money? I have had numerous people ask me this question over the past few months, so I figured I would address it. Political websites have a very low payout from what I&apos;ve found over...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Google AdSense" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        Political websites, can they make you money? I have had numerous people ask me this question over the past few months, so I figured I would address it. Political websites have a very low payout from what I&apos;ve found over...
    </content>
</entry>
<entry>
    <title>A Record Day Of Revenue!</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/site_news/a_record_day_of_revenue.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=95" title="A Record Day Of Revenue!" />
    <id>tag:onlineads.diggersrealm.com,2006://1.95</id>
    
    <published>2006-09-14T04:49:30Z</published>
    <updated>2006-09-14T00:36:09Z</updated>
    
    <summary>Wow! I&apos;m on my usual schedule right now of staying up all night and sleeping all day while the kids are in school. I noticed a trickle of traffic this morning at about 5-6 AM coming through on my main...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Site News" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        Wow! I&apos;m on my usual schedule right now of staying up all night and sleeping all day while the kids are in school. I noticed a trickle of traffic this morning at about 5-6 AM coming through on my main...
    </content>
</entry>
<entry>
    <title>Affiliate Advertising Vs Pay Per Click</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/advertising/affiliate_advertising_vs_pay_per_click_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=94" title="Affiliate Advertising Vs Pay Per Click" />
    <id>tag:onlineads.diggersrealm.com,2006://1.94</id>
    
    <published>2006-09-09T06:49:24Z</published>
    <updated>2006-09-09T01:55:42Z</updated>
    
    <summary>Which will make you more money, affiliate marketing where you get a commission, or Pay Per Click like Google Adsense and YPN? Well from what I&apos;ve read it depends on your subject matter, but Robyn at Practical Blogging has delved...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Advertising" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        Which will make you more money, affiliate marketing where you get a commission, or Pay Per Click like Google Adsense and YPN? Well from what I&apos;ve read it depends on your subject matter, but Robyn at Practical Blogging has delved...
    </content>
</entry>
<entry>
    <title>Yahoo! Publisher Network Adds Electronic Fund Transfer</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/yahoo_publishers_network/yahoo_publisher_network_adds_electronic_fund_transfer.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=93" title="Yahoo! Publisher Network Adds Electronic Fund Transfer" />
    <id>tag:onlineads.diggersrealm.com,1906://1.93</id>
    
    <published>2006-05-22T09:09:00Z</published>
    <updated>2006-08-30T06:46:15Z</updated>
    
    <summary>I haven&apos;t been using Yahoo! Publisher Network on any of my websites recently because of the stale advertising they were showing, but I just received an email from YPN that they&apos;ve added Electronics Fund Transfer! So now you can get...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Yahoo! Publishers Network" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        I haven&apos;t been using Yahoo! Publisher Network on any of my websites recently because of the stale advertising they were showing, but I just received an email from YPN that they&apos;ve added Electronics Fund Transfer! So now you can get...
    </content>
</entry>
<entry>
    <title>A 468 Banner Vs. A 728 Leaderboard And How To Make Major Header Design Changes</title>
    <link rel="alternate" type="text/html" href="http://onlineads.diggersrealm.com/analysis_of_changes/a_468_banner_vs_a_728_leaderboard_and_how_to_make_major_header_design_changes.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://onlineads.diggersrealm.com/mt-atom.cgi/weblog/blog_id=1/entry_id=92" title="A 468 Banner Vs. A 728 Leaderboard And How To Make Major Header Design Changes" />
    <id>tag:onlineads.diggersrealm.com,1906://1.92</id>
    
    <published>2006-05-19T10:21:00Z</published>
    <updated>2006-08-30T06:46:15Z</updated>
    
    <summary>I have been looking at revamping the Diggers Realm header for awhile now. It&apos;s initial design was several years ago and was built around a 468x60 banner ad. Since then the website has grown and additional banner sizes have appeared...</summary>
    <author>
        <name>Digger</name>
        <uri>http://www.ogstory.com</uri>
    </author>
            <category term="Analysis Of Changes" />
    
    <content type="html" xml:lang="en" xml:base="http://onlineads.diggersrealm.com/">
        I have been looking at revamping the Diggers Realm header for awhile now. It&apos;s initial design was several years ago and was built around a 468x60 banner ad. Since then the website has grown and additional banner sizes have appeared...
    </content>
</entry>

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