http://onlineads.diggersrealm.com/ Experiments in online advertising comparing the different forms of advertising and their results. en Copyright 2008 Fri, 22 Dec 2006 01:20:24 -0500 http://www.sixapart.com/movabletype/?v=3.2 http://blogs.law.harvard.edu/tech/rss Amazon has announced that starting in 2007 it will be changing its payout from a quarterly payout schedule to a monthly payout schedule. This is a huge change for Amazon after sticking to the quarterly payout schedule for so long... http://onlineads.diggersrealm.com/advertising/amazon_goes_from_quarterly_to_monthly_payment.html http://onlineads.diggersrealm.com/advertising/amazon_goes_from_quarterly_to_monthly_payment.html Advertising Fri, 22 Dec 2006 01:20:24 -0500 Which source of traffic generates the most income when it comes to Pay Per Click (PPC) advertising? Is it MSN, Yahoo!, Google search traffic or some other source? I did an entry on this last year and the finding was... http://onlineads.diggersrealm.com/advertising/your_traffic_source_determines_your_revenue_with_ppc.html http://onlineads.diggersrealm.com/advertising/your_traffic_source_determines_your_revenue_with_ppc.html Advertising Sat, 02 Dec 2006 04:38:36 -0500 How can you improve the number of sales of visitors to your website? Improving conversion can be the number one key between having mediocre results and really turning your online business into something that works. But how can you increase... http://onlineads.diggersrealm.com/advertising/improving_sales_conversions_on_your_website.html http://onlineads.diggersrealm.com/advertising/improving_sales_conversions_on_your_website.html Advertising Tue, 14 Nov 2006 19:28:43 -0500 I had a huge revenue day yesterday. It would have been a record, but fell a little short because of one day in September when I got flooded with about 10 times the traffic. Yesterday was normal traffic levels and... http://onlineads.diggersrealm.com/google_adsense/huge_revenue_day_yesterday.html http://onlineads.diggersrealm.com/google_adsense/huge_revenue_day_yesterday.html Google AdSense Thu, 02 Nov 2006 06:18:39 -0500 Ya know, I switched some of my sites over to YPN a few days ago to give them another try after months and months figuring that Yahoo would have had time to correct a lot of the drawbacks they have... http://onlineads.diggersrealm.com/yahoo_publishers_network/ypn_still_returning_horrible_results.html http://onlineads.diggersrealm.com/yahoo_publishers_network/ypn_still_returning_horrible_results.html Yahoo! Publishers Network Mon, 02 Oct 2006 10:53:06 -0500 Day three of the ad color experiment has ended and it seems to be proving the general AdSense thoughts. In general it is believed that making the link color in the ad the same color as the links in your... http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_day_3_results.html http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_day_3_results.html Analysis Of Changes Sun, 01 Oct 2006 00:10:39 -0500 Day two of the ad color experiment has ended and there's enough data to once again cut the choices in half. After day 1 I had cut the ads down to 8 best performers: Below are the top 4 performers... http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_day_2_results.html http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_day_2_results.html Analysis Of Changes Fri, 29 Sep 2006 06:24:42 -0500 So after the first 24 hours of my experiment on ad colors I have some preliminary results. Here are the results so far from best to worst: Background: grey Border: Purple Border: red Title Link: bright blue Background: Light Purple... http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_day_1.html http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_day_1.html Analysis Of Changes Thu, 28 Sep 2006 06:50:42 -0500 The first three rules in advertising are test, test , test, so I've decided to do that with my left navbar ads over at Diggers Realm. Rather than waiting weeks or months for results I want the answers now, as... http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_and_its_effect_on_clicks.html http://onlineads.diggersrealm.com/analysis_of_changes/the_ad_color_experiment_and_its_effect_on_clicks.html Analysis Of Changes Wed, 27 Sep 2006 06:30:22 -0500 I have had very good success with Google AdSense throughout the years. During that time I have relied on them as my main source of revenue from my websites, but recently I have been reading horror stories of people being... http://onlineads.diggersrealm.com/advertising/diversify_your_online_advertising_or_suffer_getting_banned_by_google.html http://onlineads.diggersrealm.com/advertising/diversify_your_online_advertising_or_suffer_getting_banned_by_google.html Advertising Tue, 26 Sep 2006 23:35:11 -0500 Political websites, can they make you money? I have had numerous people ask me this question over the past few months, so I figured I would address it. Political websites have a very low payout from what I've found over... http://onlineads.diggersrealm.com/google_adsense/how_much_can_i_make_from_adsense_from_a_political_website.html http://onlineads.diggersrealm.com/google_adsense/how_much_can_i_make_from_adsense_from_a_political_website.html Google AdSense Sat, 23 Sep 2006 06:46:28 -0500 Wow! I'm on my usual schedule right now of staying up all night and sleeping all day while the kids are in school. I noticed a trickle of traffic this morning at about 5-6 AM coming through on my main... http://onlineads.diggersrealm.com/site_news/a_record_day_of_revenue.html http://onlineads.diggersrealm.com/site_news/a_record_day_of_revenue.html Site News Wed, 13 Sep 2006 23:49:30 -0500 Which will make you more money, affiliate marketing where you get a commission, or Pay Per Click like Google Adsense and YPN? Well from what I've read it depends on your subject matter, but Robyn at Practical Blogging has delved... http://onlineads.diggersrealm.com/advertising/affiliate_advertising_vs_pay_per_click_1.html http://onlineads.diggersrealm.com/advertising/affiliate_advertising_vs_pay_per_click_1.html Advertising Sat, 09 Sep 2006 01:49:24 -0500 I haven't been using Yahoo! Publisher Network on any of my websites recently because of the stale advertising they were showing, but I just received an email from YPN that they've added Electronics Fund Transfer! So now you can get... http://onlineads.diggersrealm.com/yahoo_publishers_network/yahoo_publisher_network_adds_electronic_fund_transfer.html http://onlineads.diggersrealm.com/yahoo_publishers_network/yahoo_publisher_network_adds_electronic_fund_transfer.html Yahoo! Publishers Network Mon, 22 May 2006 04:09:00 -0500 I have been looking at revamping the Diggers Realm header for awhile now. It's initial design was several years ago and was built around a 468x60 banner ad. Since then the website has grown and additional banner sizes have appeared... http://onlineads.diggersrealm.com/analysis_of_changes/a_468_banner_vs_a_728_leaderboard_and_how_to_make_major_header_design_changes.html http://onlineads.diggersrealm.com/analysis_of_changes/a_468_banner_vs_a_728_leaderboard_and_how_to_make_major_header_design_changes.html Analysis Of Changes Fri, 19 May 2006 05:21:00 -0500