Analysis Of Changes Archives
The Ad Color Experiment - Day 3 Results
Day three of the ad color experiment has ended and it seems to be proving the general AdSense thoughts. In general it is believed that making the link color in the ad the same color as the links in your...
The Ad Color Experiment - Day 2 Results
Day two of the ad color experiment has ended and there's enough data to once again cut the choices in half. After day 1 I had cut the ads down to 8 best performers: Below are the top 4 performers...
The Ad Color Experiment - Day 1 Results
So after the first 24 hours of my experiment on ad colors I have some preliminary results. Here are the results so far from best to worst: Background: grey Border: Purple Border: red Title Link: bright blue Background: Light Purple...
The Ad Color Experiment And Its Effect On Clicks
The first three rules in advertising are test, test , test, so I've decided to do that with my left navbar ads over at Diggers Realm. Rather than waiting weeks or months for results I want the answers now, as...
A 468 Banner Vs. A 728 Leaderboard And How To Make Major Header Design Changes
I have been looking at revamping the Diggers Realm header for awhile now. It's initial design was several years ago and was built around a 468x60 banner ad. Since then the website has grown and additional banner sizes have appeared...
Revenue Remains Stable, Disappointed With CrispAds
I haven't updated or kept up to date with the advertising on Diggers Realm recently and left it to fly on auto-pilot while life interrupted. I had a disaster in my bathroom and my water heater bit the dust, so...
Ad Placement Results = Record Revenue!
I've been absolutely ecstatic at the results over the past few weeks. The changes I've implemented on Diggers Realm have really been effective. I theorized that having more ads on a page would actually reduce revenue in my entry "Do...
Anatomy Of A FARKing
Back in November Diggers Realm got linked by FARK. FARK is a large site that posts news items and if you ever get linked by them you'll see a surge in traffic. The traffic can be so intense for some...
Do More Ads Equal Less Revenue? Does Click Through Rate Factor Into Revenue?
Last week I mentioned that I had received a BlogAd on my left navbar and had decided to use the opportunity to remove my left navbar AdSense spot and add a 336x280 AdSense spot below my content to see how...
Ad Placement: Left Navigation Vs. Below Content
I received a premium BlogAd this week that has filled my whole "above the fold" space on the left navigation bar. The Google AdSense on that page has been pushed down. Below is an earlier screenshot of Diggers Realm with...
Javascript Turned Off Alternate Ads Experiment Results
On January 16, 2006 I started an ad experiment involving alternate ads for those with Javascript turned off. In my entry "Monetizing From Those With Javascript Turned Off" I covered that 7.5% of my users on Diggers Realm have Javascript...
Horizontal AdLinks Vs. Vertical AdLinks Vs. Ad Units And Ad Performance From Oct To December 2005
How well do certain ads perform? Are vertical ads better than horizontal ads? Where do AdLinks fit into this? Do AdLinks perform well? To answer these questions I have gone through the data for the past 3 months and come...
How To Use Google AdSense Reports To Analyze Changes: An Update On The Results Of My Header Changes
I did an article on changes to the header advertisement that I made to Diggers Realm on December 16, 2005 . Now that it has been 10 full days since the changes, I have gone over the stats to see...
Minor Changes Significant Results: Analyzing Recent Changes On Diggers Realm And Their Impact On Revenue
Minor tweaks and changes to your layout and website can show improved results. Over the past few days I have implemented a few minor changes on Diggers Realm Diggers Realm after changes The BlogAd in the Premium Left spot has...
A Calculator For Properly Pricing Your BlogAds And Sponsorships
The act of properly pricing your BlogAds and sponsorships on your website could mean the difference between getting consistent revenue and locking up real estate on your website at an under priced value. If you sell a spot for too...