Inside Online Advertising
By Diggers Realm

Google AdSense Archives

Huge Revenue Day Yesterday


I had a huge revenue day yesterday. It would have been a record, but fell a little short because of one day in September when I got flooded with about 10 times the traffic. Yesterday was normal traffic levels and...

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Diversify Your Online Advertising Or Suffer - Getting Banned By Google


I have had very good success with Google AdSense throughout the years. During that time I have relied on them as my main source of revenue from my websites, but recently I have been reading horror stories of people being...

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How Much Can I Make From AdSense From A Political Website?


Political websites, can they make you money? I have had numerous people ask me this question over the past few months, so I figured I would address it. Political websites have a very low payout from what I've found over...

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AdSense Revenue Drop Rebounds


In my last post that mentioned drops in AdSense revenue I mentioned that occasionally I see a dramatic drop in AdSense revenue for a day over at Diggers Realm. I'm going to deem these drops as "revenue hiccups" because that's...

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What Causes Dramatic Drops In AdSense Revenue?


I've never understood this and I don't think I ever will. What causes such dramatic drops in AdSense revenue on occasion? I had one of those days yesterday. Below is a chart showing data from Diggers Realm. I can't show...

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Google AdSense Video Ads?


It seems Google AdSense is testing video ads on some sites. Google Rumors noticed them and posted this screenshot of one found over at The Superficial. All I have to say is Ugh. I personally think the more complicated the...

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MSN Visitors Produce Higher Revenue?


I have found that visitors from MSN search produce a higher Click Through Rate (CTR) and higher revenue for Google AdSense. It is across the board and on all sites that I've seen. I'm not sure if the same is...

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Google AdSense Adds 90 Day Clause To Referral Program Without Notifying Publishers


Google seems to be becoming more evil everyday. Their corporate motto is supposed to be "do no evil", but in the last few days they have modified their search engine for China and now they have been caught slipping a...

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Google AdSense Moving Into Rich Media Ads


Rich media encompasses those ads you see like interstitials, expanding ads that open up in browser when you hover over them and floating ads which are those that stay in a fixed position while you scroll or move into the...

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Blogger Steve Pavlina Shows His AdSense Revenue And Traffic Numbers From 2005


Steve Pavlina did a presentation on blogging and website revenue and put together some slides showing his growth in traffic and AdSense revenue for all of 2005. It is quite an impressive success story and Steve projects he will hit...

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How Much Money Does Google Keep From AdSense Clicks?


When a user clicks on an ad on your site you receive a certain amount of money. This amount is based off of how much an advertiser bid for the keyword, but how much of what the advertiser bid do...

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Horizontal AdLinks Vs. Vertical AdLinks Vs. Ad Units And Ad Performance From Oct To December 2005


How well do certain ads perform? Are vertical ads better than horizontal ads? Where do AdLinks fit into this? Do AdLinks perform well? To answer these questions I have gone through the data for the past 3 months and come...

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Testing Which AdSense Ads Will Show Up On Your Content Pages


So you're writing some nice content for a website that fits into a niche. You've done all the writing and spell checking and you've got your design all worked out. You've decided to go with Google AdSense for a little...

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How To Use Google AdSense Reports To Analyze Changes: An Update On The Results Of My Header Changes


I did an article on changes to the header advertisement that I made to Diggers Realm on December 16, 2005 . Now that it has been 10 full days since the changes, I have gone over the stats to see...

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Christmas Theme Spotted On My AdSense


I just spotted a Christmas themed Google AdSense ad running on the 160x600 tower on my left navbar. I took a screenshot of both the ad and it being displayed on Diggers Realm. You can see them below. It seems...

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Changes At Google AdSense: Themed Ads Opt-In, Email Reports, Link Unit Landing Pages, Search Display And Referral Colors


The Google AdSense Team has really been busy as of late releasing numerous changes as the end of the year approaches. AdSense Unit Themes The most attractive -- in my opinion -- is an opt-in to turn on Google seasonal...

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Google AdSense Revenue Poll


There's an interesting poll over at ProBlogger this week "How Much Did You Make from Google AdSense Last Month?". I'm interested in seeing the results of this. I already have revenue envy with the 4% that have voted that they...

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Microsoft And Time Warner Joining Forces Against Google


The Wall Street Journal is reporting that Time Warner and Microsoft are in negotiations to combine their advertising related assets in order to take on Google. It is said to be a no money deal and strictly to leverage both...

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Google Referrals For FireFox Launched For International Publishers


On November 4, 2005 I discussed Google's referral program which they had just launched. At the time they had restricted the referral for FireFox with Google Toolbar to only US publishers. Google has now announced that they're allowing international publishers...

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Effects Of Google AdWords Separate Bidding For Content On AdSense Publisher's Revenue


What impact will the recently launched individual content bidding for AdWords advertisers by Google have on publishers revenue? Well there's two ways to look at it. One pessimistic, one optimistic. First, the pessimistic view which basically sees a massive devaluing...

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Google AdSense To Add "Advertise On This Site" Link To AdSense Blocks


I received notification that Google will be adding a link on their AdSense blocks allowing advertisers to directly target your site with ads via a link they will be displaying within existing AdSense blocks. All publishers are "opted-in" by default,...

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AdSense Revenue Heading Back To Normal


I reported a few days ago I reported that my AdSense revenue had taken a dramatic dip after having switched back from Yahoo! Publishers Network. It seems to have slowly gone back to near it's normal levels though is still...

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Google Referral Buttons Removed


I removed the referral buttons from Diggers Realm. I had absolutely 0 clicks on them since I added them a few days ago. I put adlinks back up in their place. I'm sure they might work, but they just didn't...

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AdSense Revenue Down Dramatically


I don't know if it's just me or if others are experiencing the same thing, but my AdSense revenue has been down to about 1/5th of what it was. Is this punishment by Google for me trying out Yahoo! Publishers...

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Google AdSense Referral Program Launched


Google has launched a referral program for Google AdSense and also for FireFox with Google Toolbar. For every person you refer to the AdSense program that earns their first $100 you will be credited $100. For the FireFox program (only...

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Changing Colors Was A Disaster


As I mentioned a few days ago I switched the colors on my AdSense ads on Diggers Realm. I had the basic blue that I use throughout the site for links, purple, red and green. All for just the links,...

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Google Displayed Halloween Themed Ad Units Yesterday


While I didn't see any of the ad units myself, Jenstar over at Jensense got some screen captures of the ad units. One of them is below. They featured backgrounds with faded out ghosts, pumpkins and witches hats behind the...

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Changing The Color Of Google Ads


In my last entry I mentioned that I'm dropping Yahoo! Publishers Network ads from my main website. When going back to Google AdSense I've decided to also mix things up a bit by alternating the link text in the Google...

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Giving Up On Yahoo! Publishers Network For Now


I have decided to give up on Yahoo! Publishers Network for now over at my main website Diggers Realm. The ads just weren't every turning contextual in any way. Maybe it is the site's content and the fact that they...

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Yahoo! Publishers Network Results Less Than Enthusiastic


I switched to Yahoo! Publishers Network on my main site about 5 days ago and the results so far are less than stellar. I can't go into the specific details of actual numbers due to terms and conditions with the...

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Google To Expand Into Voice Ads?


Google's main revenue is in advertising. It made over a billion in revenue just in the last quarter, almost all of it in ads. Now there is rumor going around that Google wallet, it's online pay service, may debut early....

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Yahoo! Publisher Network vs. Google AdSense - The Test Has Begun


Diggers Realm has been accepted into the beta test of the Yahoo! Publishers Network. Diggers Realm has always been a Google AdSense website, but I have decided to give Yahoo! a test run throughout the site. We'll see how it...

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