Inside Online Advertising
By Diggers Realm

Google AdSense To Add "Advertise On This Site" Link To AdSense Blocks

I received notification that Google will be adding a link on their AdSense blocks allowing advertisers to directly target your site with ads via a link they will be displaying within existing AdSense blocks. All publishers are "opted-in" by default, but have the option of removing themselves from the program a will.

It has caused both cries of joy and shouts of anger over at WebMastersWorld. Site targeting has been looked down upon by a lot of publishers because of CPM advertisers targeting the sites to get a lower rate than having to pay per click.

I'll stay opted in for the time being and see how it goes.

More at the official Google AdSense blog

This entry is in the following archive(s):
Google AdSense Archive

Submit entry to Digg! | Slashdot | Fark | Bookmark this entry at |
Posted on Tue Nov 22, 2005 at 01:10 AM | Permalink | Email This | Blogroll IOA! |


Post A Comment
Remember personal info?
Comments: (you may use HTML tags for style)

Subscribe Without Commenting
Receive comments others make on this topic without having to comment above.