There's a nice comparison of two small sites -- 500-2000 page views a day -- in different niches and how they seem to compare in revenue over at Blog Herald. The comparison of the websites makes the case that Google PageRank (PR) could make the difference in your advertising revenue.
Now I see PR as only playing into where your web pages show up in terms of search on Google. The more authoritative your site (high PR) the higher on the results page your pages appear for certain terms on Google. Of course they take into account other things like the relevancy of your pages, the title etc. So I don't see PR playing a direct role in income. The fact they compared two different niches also doesn't make a fair comparison as different areas pay higher for advertising.
Anyway it's a nice little article to read in terms of linking and how it affects your Google PR.
I'd also like to point out that in the comments someone seems to scoff at the low revenue in the example sites they chose. $3 a day? What good is that from a website? Well $3 a day is $90 a month from a website that's only a few months old. I'd say that's not too shabby.
How about if you had 10 of them would you be thumbing your nose at the $900 a month they brought in?
I sure wouldn't.
Tipped by: Marketing Tools Review who has some nice information on getting links back to your site.
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Posted on Mon Feb 27, 2006 at 12:48 AM | Permalink | Email This | Blogroll IOA! |