Which source of traffic generates the most income when it comes to Pay Per Click (PPC) advertising? Is it MSN, Yahoo!, Google search traffic or some other source?
I did an entry on this last year and the finding was that visitors from MSN clicked out the most and had the highest CTR. Unfortunately the MSN traffic is nowhere near as high as Google search traffic.
Now AdMoolah has taken this one step further and included visitors from advertising campaigns at Yahoo! and Google AdWords into the equation and has some very interesting stats.
Head over there to see the results.
I found it interesting that the advertising campaigns had almost double the CTR of traffic that came in through Google or Yahoo searches.
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Posted on Sat Dec 02, 2006 at 04:38 AM | Permalink | Email This | Blogroll IOA! |