So, how did my little experiment go after running for nearly a month? Lets run the numbers.
I marked down the date and the current clicks and sales when I started the program so that I could track the results. Now there is one caveat, I have some older entries and articles that recommend books and other items and these were still live during the experiment. A few clicks could have come from them, but there's not many so I don't think those skewed the numbers too badly.
Clicks through to Amazon: 236
Click Through Rate: .8%
Now this click through rate is low on average for advertising. But I think you have to realize the users seeing these ads have been around the block. They're not your typical end user. So I think the click through rate wasn't totally horrible. After all without the alternate ads you would have 0 clicks!
What's the bottom line though, that's what really matters in the end right?
Bottom line: 0 Sales and 0 Revenue
There could be a number of reasons there were no sales.
- I don't see many sales from Amazon anyway. I'm not sure if it's their landing pages or if it's just people who are curious and click though to look at the product, but don't buy.
- The products I were displaying weren't attractive enough
- The price didn't fit with what they could find elsewhere
- Tech savvy people don't buy things like DVD's they download them
What do you think of these results? Am I overlooking something in the results that I see? What results have you had?
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Analysis Of Changes Archive
Posted on Sun Feb 12, 2006 at 05:50 AM | Permalink | Email This | Blogroll IOA! |